Understanding Business
Understanding Business
13th Edition
ISBN: 9781264249527
Author: Nickels, William G.
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16.3, Problem 1TP
Summary Introduction

To determine: Four traditional elements of promotion mix.

Introduction:

The tools used to communicate with the target market and produce the goals of sales and profit for the organizations is known as the promotion mix.

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