Understanding Business
Understanding Business
13th Edition
ISBN: 9781264249527
Author: Nickels, William G.
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Chapter 16.2, Problem 16.2BQ
Summary Introduction

To determine: The product placements done in TV shows and movies.

Introduction: When the products are put into any TV shows or movies intentionally, so that the customers notice that product and demand it, it is known as product placement.

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