To discuss: The task performed, skills needed, pay and opportunity outlook of the Advertising sales agent.
Introduction: Advertising sales agent is the one, who sells the advertising space to individuals and business, make sales presentation for the clients and maintain the clients account.
Answer to Problem 1CE
Skills needed in the advertisements agents include; Communication skills, initiative, organizational skills and self confidence. The pay advertising sales agent gets is $49,680 on an average and the opportunity outlook of this field is not very strong, as there is very fierce competition and negative growth rate.
Explanation of Solution
- To locate advertisement contact the potential clients to offer the advertising services.
- Explain the clients about various advertising type and their benefit to specific projects.
- Provide estimated cost to advertise.
- Prepare and deliver sales presentation to new existing clients.
- Deliver advertising or illustration proofs to the client to approve.
- Recommend the appropriate size and format for the advertising.
The skills needed for the advertising sales agent are as follows:
- Initiative: To meet the sales quota, the agents are expected to be in touch with existing clients, seek new clients and expand the clientage.
- Communication skill: Good communication skill is must in an advertising sales agent so that they can communicate with the clients about the requirements and designs to ensure that the agent presents and delivers exactly what is expected from them.
- Organizational skills: Agents work with different clients at different stages and levels of sales process so, the agents must be well organized to work effectively and maintain the tracks of the client.
- Self-confidence: Self-confidence is essential in a advertising sales agent as the client does not accept the offer to advertise at first, so the agent must be confident enough to call the client again so that agent gains his confidence to get the contract.
Growth opportunity for the advertising sales agent is negative, the growth rate for the agents are -4% which shows decline in the field. There is tough competition for advertising sales agents. They must possess good and competitive skills to grow in such competitive market.
Want to see more full solutions like this?
Chapter 16 Solutions
Understanding Business
- Power institute invites you to a top management meeting to explain them the functions of your portfolio. In your capacity as a public relations practitioner, explain to the CEO and top management what your work assignments entail.arrow_forwardIf you are planning to enter a job in a sales position after college, what are those things that you need to consider? Explain why? Which question is really applicable to those people interested to make sales their profession, "is sales right for me?" or "am I right for sales?" Defend you answer. Being a millennial, do you think you have the capability to succeed in sales better than the traditional salespeople? Why do you think so? Give details to your answer.arrow_forwardIs Salesforce.com’s involvement with philanthropy and volunteerism a good way to show that the company understands the primary concerns of business customers? Explain your answer.arrow_forward
- What are some advantages and disadvantages of ADVERTISING as a marketing method?arrow_forwardWhen working on promotion for your product/service, why is it important to consider the economic challenges of your target market?arrow_forwardYou have been given the task of recruiting a sales person for a new product line that your company wishes to sell. Using elements of the Selling Philosophy as your guide, write a job description for this sales person.arrow_forward
- Right or wrong: Salespeople need someone to tell them when it is time to go to work because they don't know that if they don't work, they won't earn.arrow_forwardWhat are the merits or benefits of sales promotion? Assessment of sales promotion This should include but are not limited to the following: Discussions on merits or benefits of sales promotion Explanation on why and how sales promotions approach might be used Examples must be included.arrow_forwardHow to sell my bike through the classified ads?arrow_forward
- Your company’s national sales manager has mandated that each salesperson must undergo training upon initially being hired and retraining every two years after that. You are very skeptical about training being of much value for seasoned salespeople who are performing well, and it’s frustrating and costly in terms of lost sales to pull them out of their territories for centralized training. Therefore, you’ve decided to do all the training of your experienced salespeople online via e-learning on your company’s intranet, so your salespeople can complete the programs on their own time after their normal working hours. You’ve heard that it’s best for the salespeople to interact with and learn from each other in their training, so you’ve encouraged the salespeople to contact each other to share perspectives. With the training budget money saved, you hold a party for all the salespeople who complete the e-learning on time and give special awards to those who score highest. In the first…arrow_forwardWhen do you know a website is effective in serving its target market? Describe how a website is not so good in terms of ease of navigation, content, use of color and visuals, article placement and presentation, etc Regarding Fitness Marketing, what are four questions that older adults should ask their doctor before adding exercise to their daily routine? Provide a brief description of the typical members of the target market who are: Women, 35+ years old, middle class, fitness interested, and healthy.arrow_forwardDiscuss your review of the Trailhead options and share why you have chosen the specific Trails and Modules you have as part of your experiential learning. Why have you chosen these Trails and Modules? How will they help in determining your career, whether in marketing or not? These choices of Trails / Modules should clearly include an insightful understanding of how these Trailhead options may enhance their career path in your chosen field (understanding that some may not be choosing to pursue marketing careers but other business career options). Part 1 should be between 250 – 500 words. My trailhead topic : https://trailhead.salesforce.com/content/learn/modules/personalized-email-marketing - Personalize Email Marketing My class is: Business to Business - Career about marketing.arrow_forward