Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
Question
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Chapter 16, Problem 16.9MA
Summary Introduction

Case summary:

There are few mobile applications to track pregnancy, find out pills, identify melanoma skin cancer, and also teaches the medical experts on how to read an electrocardiogram. Few applications are replacing the devices that are utilized by the professionals of health-care in the offices of doctors and hospitals.

The FDA (Food and Drug Administration) released few guidelines needing the application developers to apply for the approval of FDA that could take few years. Though many of the developers thinks that regulation is needed to save the public, many of them believe that the present processes is very slow and a new regulation framework is needed.

Characters in given case:

FDA (Food and Drug Administration)

To determine: Whether the regulatory approval of the medical mobile applications are needed and identify whether the requirements of FDA for approval constrains innovation.

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