Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.3DQ
Summary Introduction

To determine: The meaning for consumerism and the rights does the consumers have and the reason for few critics thought that the purchasers requires much protection.

Consumerism:

A prearranged movement of government agencies and citizens to develop the rights and supremacy of buyer in relation to the seller is known as consumerism.

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