Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 16, Problem 16.4DQ
Summary Introduction
To determine: The meaning for environmental sustainability and how the firms gauge their progress in attaining it.
Environmental sustainability:
Environment sustainability is an organizational approach that consists of development strategies that both sustainment of surroundings and generate profit for the firm.
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Chapter 16 Solutions
Marketing: An Introduction (12th Edition)
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