Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.8CTE
Summary Introduction

To determine: Example of each type of sales promotion and what Person X thinks the marketer was trying to achieve the tools of sales promotions.

Sales promotion:

The marketing activities that gives an additional value or incentives to the sales force, distributors, or the ultimate consumers is known as the sales promotion.

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