Principles of Marketing (16th Edition)
Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.14MA
Summary Introduction

To determine: The level of sales.

The selling process is the sequence of steps pursued by a salesperson while selling an item. This process is a finished cycle which begins from recognizing the customers to finalizing the negotiations with them.

Summary Introduction

To Discuss: The pros and cons of using a company’s own sale force.

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