Principles of Marketing (16th Edition)
16th Edition
ISBN: 9780133795028
Author: Philip T. Kotler, Gary Armstrong
Publisher: PEARSON
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Chapter 16, Problem 16.6CTE
Summary Introduction
To determine: The information on the sales assessment test, the characteristics, and the traits that are often assessed.
Sales assessments test:
Sales assessments test measure mental ability and personality dimension as they relate to sales abilities. Sales assessment makes it easier to hire good sales people and it does it with a high degree of accuracy.
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Principles of Marketing (16th Edition)
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