Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars. Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available. To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors. Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

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Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

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Answer 2

Question

Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

Expert Solution & Answer

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Check out a sample textbook solution

See solution

Answer 3

Question

Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

Expert Solution & Answer

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Answer 4

Question

Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

Expert Solution & Answer

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Answer 5

Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

Answer 6

Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

Answer 7

Chapter 16, Problem 16.11MA

Summary Introduction

Case summary:

Now-a-days pharmaceutical industry is growing very rapidly. It is difficult for the sales representatives of the company to inform about the new products and changes to doctor. The only way is, to conduct the educational seminars.

Conducting of seminars involves huge cost because these are held at lavish restaurants and destinations, and it includes payment to the speakers. Many persons believes that, spending huge amount of expenditure on expensive drugs is not better than generic alternatives that are available.

To discuss: The ways that pharmaceuticals companies approach physicians about their products and different alternatives available for pharmaceutical company to reach doctors.

Pharmaceutical marketing is the process of making aware of new pharmaceuticals brands to public and identify their needs and tries to satisfy them.

Answer 8

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Answer 9

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Answer 10

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Answer 11

Ch. 16 - Prob. 16.1DQ Ch. 16 - Prob. 16.2DQ Ch. 16 - Prob. 16.3DQ Ch. 16 - Prob. 16.4DQ Ch. 16 - Prob. 16.5DQ Ch. 16 - Prob. 16.6CTE Ch. 16 - Prob. 16.7CTE Ch. 16 - Prob. 16.8CTE Ch. 16 - Prob. 16.9MA Ch. 16 - Prob. 16.10MA

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Chapter 16 Solutions