Operations Management: Processes and Supply Chains (11th Edition)
11th Edition
ISBN: 9780133872132
Author: Lee J. Krajewski, Manoj K. Malhotra, Larry P. Ritzman
Publisher: PEARSON
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Chapter 15, Problem 4DQ
Summary Introduction
Interpretation: The latest trends and practices in the buyer −supplier relationships in the changing business environment should be determined.
Concept Introduction: Healthy supplier relationships have been in great focus since the last decade of the previous century. Even ISO-9000 series of world quality system standard focuses on supplier partnerships rather than relationships. Such relations need to be based on a holistic approach of mutual trust, cooperation and
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Based on Customer Relationship Management, take Unilever and
Explain in detail with examples essence of customer-supplier relationship by highlighting importance of cooperation - working together well to achieve that result which is best for both parties.
Traditional buyer–supplier relationships revolve around financial considerations. Buyers and suppliers both try to get the best deals for their companies; often one’s gain is the other’s loss. Many firms today are valuing sustainable operations, which involve financial, environmental, andsocial responsibility. Explain how buyer–supplier relationships are evolving in this new environment.
Task: Explain the illustration above in the context of industrial climate and supply chain objectives.
Chapter 15 Solutions
Operations Management: Processes and Supply Chains (11th Edition)
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