EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
Book Icon
Chapter 15, Problem 1ALR
Summary Introduction

To discuss: The examples of retailers that demonstrate the concept ‘Wheel of retailing’. Also, describe the stages and the current stages.

Wheel retailing refers to the method of offering low prices to the consumers than the charge of current suppliers by the new marketers to move upward.

Expert Solution & Answer
Check Mark

Explanation of Solution

Examples:

Products like cell phones, DVD (Digital Versatile Disk), a computer, and many more came with the lowest price and then they gradually increased.

The stages of wheel retailing are as follows:

  • • Entry
  • • Growth
  • • Maturity
  • • Decline

Currently product DVD is in decline stage, computer is in maturity stage, and cell phones are also in maturity stage.

Want to see more full solutions like this?

Subscribe now to access step-by-step solutions to millions of textbook problems written by subject matter experts!
Students have asked these similar questions
Find some examples of retailers that demonstrate the conceptof the wheel of retailing. Explain the stages they have gonethrough and which stage they are in currently.
Do wholesaling intermediaries provide any ultimate value to customers, or do they just interfere with the process of retailing? Explain the reasons for your answer. What role has technology, including online shopping, played in retailing and wholesaling transactions?
Develop a chart to highlight the role of each of the four main elements of the retailing mix across the four stages of the retail life cycle.   Chapter 15 of :
Knowledge Booster
Background pattern image
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing