EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
Question
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Chapter 15, Problem 2ALR
Summary Introduction

To discuss: The ways in which the retailers identify the target markets and the strategies to reach the market.

Target market refers to the segment of consumers who are most likely to buy particular products.

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Students have asked these similar questions
How do retailers identify target markets? Explain the majorstrategies by which retailers reach their target markets.
What functions are performed by the retailers in the distribution of product?
Identify the major types of retailers.
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