EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Question
Chapter 15, Problem 8ALR
Summary Introduction
To discuss: Distinguish between direct response retailing and direct selling with examples.
The sales of merchandise to the ultimate consumers or customers are termed as retailing.
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Chapter 15 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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