EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 15, Problem 1C
Summary Introduction
Case summary:
Retailer C is the 3rd largest retailer in Country U. It is playing the catch up online and it has some benefits and also missed some of the opportunities. Customers of Retailer C are not aware of the available products, offers, and recent discounts.
It needs to improve the technical process of the search engine optimization.
It needs to be friendlier and some says that it is leaving many sales opportunities in the table.
Characters in the case:
- • Retailer C
To discuss: The ways in which Retailer C can promote or inform its products to online customers and inform the customers about the real offers and values.
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James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
You have decided to use the following e-marketing strategies (content marketing, email marketing, mobile marketing, online advertising and social media engagement). Why?
State how you would manage ethical and legal issues in the digital environment.
James Shoe Emporium, a retail brick and mortar shoe store caters to the higher income market in your country. However, the establishment has been experiencing falling revenue since the August 2024. The owner of the company believes that marketing and selling his shoes via the internet might be the solution. He has hired you to formulate an emarketing plan to do so.
Develop a background for James Shoe Emporium. Describe the following: location of the company – country and city/town, type of shoes sold and price, the target market.
State why the owner is considering using e-marketing. What benefits can e-marketing bring?
Chapter 15 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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