EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 15, Problem 1C
Summary Introduction
Case summary:
Retailer C is the 3rd largest retailer in Country U. It is playing the catch up online and it has some benefits and also missed some of the opportunities. Customers of Retailer C are not aware of the available products, offers, and recent discounts.
It needs to improve the technical process of the search engine optimization.
It needs to be friendlier and some says that it is leaving many sales opportunities in the table.
Characters in the case:
- • Retailer C
To discuss: The ways in which Retailer C can promote or inform its products to online customers and inform the customers about the real offers and values.
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Chapter 15 Solutions
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
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