EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
EBK MINDTAPV2.0 CONTEMPORARY MARKETING,
17th Edition
ISBN: 9781337091022
Author: Kurtz
Publisher: VST
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Chapter 15, Problem 5ALR
Summary Introduction

To discuss: Scrambled merchandising and the reason why it became very popular in retailing.

The sales of merchandise to the ultimate consumers or customers are termed as retailing.

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