Concept explainers
To discuss: M company’s standards in C Country’s market.
Explanation of Solution
Country C has a huge population compared to other countries. It paves a way for many foreign countries to have a standardized market. M Company enters the market of C Country.
M Company becomes the second leading company in Country C.
To discuss: The market strategy and program elements of Country C are similar to Country U and other countries.
Explanation of Solution
There are 4Ps in the marketing mix. They are as follows:
- Product,
- Price,
- Place, and
- Promotion.
Product:
Product refers to the goods or service available for the market for the customers. For example: washing machine and refrigerator.
Price:
Price is the amount of value of money the customer needs to get the product. For example: the price offered to buy a washing machine.
Place:
Place refers to the convenience of the purchaser to get the product.
Promotion:
Promotion deals with selling, advertisement, and sales promotion. For example: Loyalty bonus and free insurance.
To discuss: The market strategy and program element to be adapted.
Explanation of Solution
One of the main elements in marketing mix is product. Product adaptation is the strategy used by M Company to succeed in Country C. The product adaptation refers to the adaptation of taste and preference of the local people. According to the people’s preference and taste, M Company came up with new foods, flavors, and a leading restaurant in Country C.
Want to see more full solutions like this?
Chapter 15 Solutions
Marketing: An Introduction (12th Edition)
- Home Depot Marketing and Distribution Strategiesarrow_forwardWrite the best answer in the blank. Here is your word bank: Ego, monetary risk, psychographic, physical risk, demographic, social risk, geographic, functional risk, behavioral, Super Ego, psychological risk, Ikea Effect, Classical Conditioning, Linked Prosperity, Id, J.N.D. Home Depot targets the Professional segment (e.g. contractors, builders etc). They purchase in bulk and generally have specific delivery requirements because of the types of products they purchase. Home Depot uses what basis of segmentation to target their “Pros”: _______________________arrow_forwardThis print ad is targeting a consumer that most likely falls into this Maslow’s Hierarchy of Needs category: a) Self-Actualization b) Physiological Needs c) Love and Belonging d) Safety and Security e) None of the Abovearrow_forward
- Self-image congruence models suggest that we choose products when their attributes match some aspect of the self. Beyonce’s Beehive fan club uses this theory of the self-concept: a) Looking Glass Self b) Influential Self c) Ideal Self d) Extended Self e) None of the abovearrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Each question is worth 10 points. Question: According to the video watched in class, explain how Ben & Jerry’s use activism to build their brand.arrow_forwardKFC is using what specific type of marketing in this ad: a) Ethical b) Corporate c) Philanthropic d) Consumer e) None of the abovearrow_forward
- Answer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: What did you learn about social media from our class?arrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: Discuss the principles learned in the NPR audio called I Buy Therefore I Am?arrow_forwardThis ad for Real Beauty Production is using what type of Affect: https://www.youtube.com/watch?v=qbD3MXdGKFo&t=27s a) Positive b) Visual c) Classical d) Photographic e) None of the Abovearrow_forward
- Answer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Question: What does it take to get consumers to try something new?arrow_forwardAnswer each question below. Use details, specifics, and examples to explain your answer. You should write five sentences at a minimum. Each question is worth 10 points. Question: Explain how marketers use scent marketing to persuade consumers.arrow_forwardQuestion: A woman shopping for a new perfume remembers her favorite celebrity wearing this brand and decides to buy it. This is called: a) Social Awareness b) Positive Reinforcement c) Social Proof d) Instrumental Conditioning e) None of the abovearrow_forward
