Marketing: An Introduction (12th Edition)
Marketing: An Introduction (12th Edition)
12th Edition
ISBN: 9780133451276
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 15, Problem 15.10MA
Summary Introduction

Case summary:

Many MNC’s (multinational companies) suffered with respect to patent issues. Person B‘s patent was revoked by after the Indian generic drug manufacturers challenge. Person B was also orders to give license to the Country U‘s company to use the product and sell it for 1/3th price which was charged Person B. Country I decides to offer patent protection after the entry to the world trade organization in the year 1995.

Country I is the fast growing market in the pharmaceutical field. Though it is dominated by the low-cost Country I generic drug producer. The government was to protect the industry. Country I were the cost of medicines in very low.

Characters in the case:

  • Country I
  • Country U
  • Person B

To discuss: Whether the pharmaceutical companies should be granted patents in the less-developed countries.

Introduction:

Patents are the rights or power to use the title or product by granting a license to the individual or companies for a set of specific period is termed as patents.

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