Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14A.8, Problem 22TP
Summary Introduction

To determine: The sales promotion techniques used to reach business and consumers.

Introduction:

Sales promotion is a promotional tool in which short-term activities are conducted that influences organizations to deal and customers to buy the company’s products.

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