Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14A.8, Problem 23TP
Summary Introduction

To determine: The meaning of word-of-mouth promotion and to mention other promotional tools.

Introduction:

Promotional tools are the activities undertaken by a company to increase sales of the products and to retain the consumers.

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