Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14A.5, Problem 11TP
Summary Introduction

To determine: The meaning of channel of distribution and various intermediaries involved.

Introduction:

The chain or path through which goods and services go through by businesses or intermediaries with an intention to reach the end consumer is known as distribution channel. The channel can be long or short depending upon the amount and volume required to be delivered of the product.

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