Understanding Business
Understanding Business
11th Edition
ISBN: 9780078023163
Author: William G Nickels, James McHugh, Susan McHugh
Publisher: McGraw-Hill Education
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Chapter 14A, Problem 5CT
Summary Introduction

To think critically about: Effect of interactive communication between companies and customers on traditional advertising.

Introduction:

When organizations communicate with the customers through paid media platforms, this is known as advertisements.

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