MARKETING >CUSTOM< (PB)
19th Edition
ISBN: 9781307525557
Author: Kerin
Publisher: MCGRAW-HILL HIGHER EDUCATION
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Question
Chapter 14.3, Problem 14.3LO
Summary Introduction
To find: The adjustments that has to be made to the correct price level based on the geography, discount, and allowances.
Introduction:
The method that is adopted by the firm to fix the selling price is known as pricing. The pricing generally depends on the average cost and the perceived value of the product.
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Students have asked these similar questions
If an item is particularly valuable to a customer, using customer-based pricing might suggest a price that is higher than the one that would be indicated by use of a standard markup. Describe a situation where the use of customer-based pricing would suggest a price that is lower than the one that would be indicated by use of a standard markup.
Distinguish pricing based on the cost life cycle and pricing based on the sales life cycle, and give anexample method for each
Identify a product for which price is elastic and one where price is inelastic and indicate why
Chapter 14 Solutions
MARKETING >CUSTOM< (PB)
Ch. 14.1 - Prob. 14.1LOCh. 14.1 - Prob. 14.1LRCh. 14.1 - Prob. 14.2LRCh. 14.1 - Prob. 14.3LRCh. 14.1 - Prob. 14.4LRCh. 14.1 - Prob. 14.5LRCh. 14.2 - Prob. 14.2LOCh. 14.3 - Prob. 14.3LOCh. 14.4 - Prob. 14.4LOCh. 14.4 - Prob. 14.6LR
Ch. 14.4 - Prob. 14.7LRCh. 14.4 - Prob. 14.8LRCh. 14 - Prob. 1AMKCh. 14 - Prob. 2AMKCh. 14 - Prob. 3AMKCh. 14 - The Hesper Corporation is a leading manufacturer...Ch. 14 - Prob. 5AMKCh. 14 - Prob. 6AMKCh. 14 - Prob. 7AMKCh. 14 - Prob. 8AMKCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VCCh. 14 - Prob. 4VCCh. 14 - Prob. 5VC
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- Consider a service of your choice and develop a comprehensive pricing schedule. Apply the six questions marketers need to answer for designing an effective pricing schedule.arrow_forwardKind of pricing in which prices are set below cost temporarily and intentionally to destroy competitors is classified as: Non-predatory pricing Augmented pricing Descriptive pricing O Predatory pricingarrow_forwardNonearrow_forward
- A product is a set of attributes and benefits designed to satisfy its market while earning a profit for its seller. Pricing is an integral part of this equation. What factors must be considered when pricing products and how a price change affects a product's demand and supply?arrow_forwardImagine an organization has asked you to create its pricing strategy. You decide to base your proposed price recommendations on possible pricing objectives.Examine how price decisions should be adapted for the pricing objective.arrow_forwardDiscuss briefly the advantages and disadvantages of two traditional pricing methods used by the hospitality industry.arrow_forward
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