Case summary: Company D provides different types of pizzas in different parts of the world that whole family can enjoy. To remain in one of the top position, Company D keeps their focus on market trend, customer likes and likes in their menu and customer suggestions and reviews. Company D wanted to add salad in its menu. It knew that is going to be a challenge. The question was whether to develop a whole new value chain or not and whether to hire another firm or do it itself. It also have the problem of menu, means which salad to serve. It decided to serve three types of salads and to hire another firm. Whenever company decides to bring new product, it bring it slowly. Company D keeps in mind the whole process of product promotion and other steps, so that people are aware of new addition in the menu. It launches a product to test because acceptance of the product is important. It decided to add wedding registry by listening to one of the suggestion of the customer. Company D understands that customer compare the benefit from cost of the product to get the value of the product and also understands that the entire product are not going to be successful in the market. It believes in constant evaluation to meet regularly changing consumer demand.
Characters in the case: Company D.
Adequate information: Company D launched its salads in one fifth of the whole 13,000 stores in the country.
To discuss: The stage of the product life cycle salads belong to and whether Company D did well by expanding into salads.
Want to see the full answer?
Check out a sample textbook solution
Chapter 14 Solutions
UNDERSTANDING BUSINESS (LL)
- This chapter discusses that at the heart of every business endeavor is an exchange between buyer and seller. How does this relate to TripAdvisor’s business?arrow_forwardImagine you are considering starting your own retail business. Narrow your business ideas to selling one type of perishable goods (such as a bakery) and one type of non-perishable goods (such as a clothing boutique) and share that decision with the class. Discuss the pros and cons of selling each type of item. Between the perishable items or non-perishable items businesses, which would you choose? Why?arrow_forwardYou are developing a vision of e-commerce from 2 perspectives: security and online marketing. Explain: The 2 new marketing concepts from the point of view of utilizing social, mobile and local marketing. The difference between utilizing Facebook and Twitter as a social platform for online marketing? How social technologies help in identifying and attracting loyal customers?arrow_forward
- Given Warby Parker’s original idea of selling online to minimize distribution costs and keep prices low, do you agree with its more recent decision to open dozens of stores? Explain your answer.arrow_forwardAssuming that you are starting a car service at peoples home(home service) business, where will you sell your product and why? Will you use direct or indirect channels?arrow_forwardGift Co offers gifting services to individual customers. state the appropriate business model that should be adopted and further discuss the positive aspects of such model.arrow_forward
- “E-Commerce promises to be the way to do business in the 21st century new economy”. Discuss this statement in view of your understanding of E-Commerce. Marketing is an activity which the firm takes up to make customers. Advertising, branding, positioning, pricing, marketing mix are all the subsets of marketing practices.arrow_forwardThe goal of key account selling is to build long-term customer relationships and ultimately to achieve customer loyalty. Briefly describe the benefits to the selling organization that may result from long-term customer relationshipsarrow_forwardList the services performed by wholesalers. For whom is each service performed?arrow_forward
- Thank you for your prompt answerarrow_forwardThink of a company that offers either product or service in which you think contains the three approaches of contemporary marketing (Relationship Marketing, Industrial Marketing, and Social Marketing).arrow_forwardOnce the leader in discount retailing, Kmart long ago took a back seat to Walmart, Target, and others discount chains. But recent efforts to provide value to customers through innovation show that the veteran retailer may still have its edge. To gain a competitive one-up, Kmart started a unique program that combined the benefits of online and brick-and-mortar shopping. When an item that customers wanted to purchase was not in stock at one of its stores, Kmart would ship the item to the customer’s home for free. To launch this program, Kmart unveiled an ad campaign that illustrated an uncharacteristic relevance to younger, tech savvy customers. With the slight-of-mouth message that customers could “ship their pants” (or any of the other 65 million items in Kmart’s inventory) for free, the ad went viral. As a result, Kmart got its message out in spades, entertaining many while offending a few along the way. What kind of customer does the “Ship My Pants” campaign target? How is this…arrow_forward
