UNDERSTANDING BUSINESS (LL)
UNDERSTANDING BUSINESS (LL)
13th Edition
ISBN: 9781264632046
Author: Nickels
Publisher: MCG
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Chapter 14, Problem 4DCS
Summary Introduction

To discuss: The influence of psychological pricing on the consumer.

Introduction: Deciding the price of the product by the estimation of the emotional response of the targeted market on the product is known as the psychological pricing.

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