UNDERSTANDING BUSINESS (LL)
13th Edition
ISBN: 9781264632046
Author: Nickels
Publisher: MCG
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Question
Chapter 14.3, Problem 14.3AQ
Summary Introduction
To determine: Any other food brand that use interesting packaging.
Introduction:
Packaging is the cover used for the protection, transportation and usage of a product. It can be of plastic, paper and other materials as well.
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Packaging must be terribly important today on lots of products. We spend a fortune on it. I read recently about a detergent packaging gimmick—an ‘over- cap.’ It goes onto a bottle, over the regular cap. It can be torn away and sent in for a refund. Less likely to be cheated on than a coupon. Now that’s creative. Are you creative? Could you come up with some ideas like that? We think there is a big packaging opportunity to differentiate our nonalcoholic beer. New products people on that line would sure appreciate some packaging ideas they have never heard of. Good ones, that is, not just a bunch of foolishness.
Find a product at home that has a distinctive package. Provide classmates with your evaluation of the package based on packaging purposes discussed in the concept overview and the video in this week's module. Include a description of the product and packaging (you can also post a photo of it with your post if you want) in your evaluation.
What criteria are required for a good packaging ?
Chapter 14 Solutions
UNDERSTANDING BUSINESS (LL)
Ch. 14.1 - Prob. 14.1AQCh. 14.2 - Prob. 14.2AQCh. 14.2 - Prob. 14.2BQCh. 14.2 - Prob. 1TPCh. 14.2 - Prob. 2TPCh. 14.2 - Prob. 3TPCh. 14.2 - Prob. 4TPCh. 14.3 - Prob. 14.3AQCh. 14.3 - Prob. 1MEDCh. 14.4 - Prob. 5TP
Ch. 14.4 - Prob. 6TPCh. 14.4 - Prob. 7TPCh. 14.4 - Prob. 8TPCh. 14.5 - Prob. 14.5AQCh. 14.6 - Prob. 9TPCh. 14.6 - Prob. 10TPCh. 14.6 - Prob. 11TPCh. 14.6 - Prob. 12TPCh. 14.7 - Prob. 14.7AQCh. 14.7 - Prob. 14.7BQCh. 14.7 - Prob. 13TPCh. 14.7 - Prob. 14TPCh. 14.7 - Prob. 15TPCh. 14 - Prob. 1CECh. 14 - Prob. 3CECh. 14 - Prob. 4CECh. 14 - Prob. 1CTCh. 14 - Prob. 2CTCh. 14 - Prob. 3CTCh. 14 - Prob. 4CTCh. 14 - Prob. 1DCSCh. 14 - Prob. 2DCSCh. 14 - Prob. 3DCSCh. 14 - Prob. 4DCSCh. 14 - Prob. 1PPTCh. 14 - Prob. 2PPTCh. 14 - Prob. 3PPTCh. 14 - Prob. 4PPTCh. 14 - Prob. 1VCCh. 14 - Prob. 2VCCh. 14 - Prob. 3VC
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- With a classmate, search a grocery store for a product youthink could benefit from updated or new package design.Then sketch out a new package design for the product, identifying and explaining your changes as well as your reasonsfor the changes. Bring the old package and your new packagedesign to class to share with your classmates.arrow_forward1. Why is the decision whether to create or not to create a brand is important for a company?2. Why is selecting a name so important to branding and success of the product?3. What is the importance of packaging design for the product?4. If you were a product manager, how will you improve your product branding name?arrow_forwardA strong packaging and labeling strategy might not seem like an important consideration in branding, however these two go hand-in-hand in developing the product. Which of the following is not one of the considerations in a strong packaging and labeling strategy? O The cost O The benefits O The differentiation O The imagearrow_forward
- The combined use of different marcom tools – such as advertising a brand on TV, sponsoring an event, and developing a social media presence – can produce a synergistic effect for a brand. What does the concept of synergy mean in this context? Provide a practical illustration of how two or more marcom tools when used in combination are capable of producing results greater than the sum of their individual contributions. (When you provide a practical illustration, I need to see how you identified a business/brand using two or more marketing communication tools, and the greater results of their usage of those two or more tools. Discuss first what marketing communication tools are being used before presenting the results)arrow_forwardIdentify a product for which packaging adds value and describe how that value is added for the consumer. Identify a second brand for which the organization uses primary packaging to distinguish the brand at the point of purchase and describe how the package contributes to the branding. Finally, identify a pure service brand and describe how that service is "packaged."arrow_forwardWhat are the deteriorative factors that limit the shelf life of sausages under the packaging conditions ?arrow_forward
- How does the choice of packaging impact product safety and shelf life? Provide relevant examples.arrow_forwardRespond to the following in a minimum of 175 words: Identify a product in your house with a package that offers a functional advantage. Describe the product and package. Does this package offer a competitive advantage to its product? Discuss the pros and cons of packaging and packaging elements you now notice after reading this chapterarrow_forwardPlease answer the following multiple choice questions marketing experiment compares five different types of packaging for blank computer CDs. Each type of packaging can be presented in four different colors. Each combination of package type with a particular color is shown to 50 potential customers, who rate the overall attractiveness on a scale of 1 to 5. (a) The factors areA. the potential customers.B. the four different colors.C. type of packaging and color. (b) The experimental units in this experiment areA. type of packaging and color.B. the potential customers.C. the measure of attractivenessarrow_forward
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