Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Question
Chapter 14, Problem 3ALR
Summary Introduction
To discuss: The 3 levels of distribution intensity with an examle of product in each level.
The number of intermediaries used by the producer to distribute their product is called as distribution intensity.
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Describe the three levels of distribution intensity. Give anexample of a product in each level.
What is the importance of distribution? Substantiate your answer.
How are the various physical distribution functions related to each other? To the other elements of the marketing mix? Provide a thorough discussion
Chapter 14 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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