Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 14, Problem 2CTE
Summary Introduction
To discuss: The way this situation affects the purchase choices customer makes and the problems faced by the dealership encounter with this type of distribution.
Exclusive distribution: It is a modification of selective distribution manufacturers distribute their products only to one retailer or wholesaler to sell in specific geographic region.
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Chapter 14 Solutions
Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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