Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
17th Edition
ISBN: 9781337493819
Author: BOONE, Louis E., Kurtz, David L.
Publisher: Cengage Learning
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Chapter 14, Problem 5ALR
Summary Introduction
To discuss: The benefits of owning a franchise and their disadvantages.
A franchise is a form of license that is acquired by the franchisee for accessing the business process and trademark to provide service or sell a product under the business name. The franchisee should pay the initial start-up amount and annual licensing fees to franchisor.
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Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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- Being a franchisees seems to be a mechanism for growth, but what are the growth prospects for entrepreneurs who are franchisees? Isn't the entrepreneur limited to his/her ability to pursue different types of growth strategies? Is being a franchisee simply substituting one type of employment for another type of employment? How can a franchisee grow his/her business?arrow_forwardDifferentiate between partnership and sole proprietorship form of business. Explain briefly, in your opinion which form of business is better?arrow_forwardIf you are to create a company/business, what form of business will it be?arrow_forward
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