Bundle: Contemporary Marketing, Loose-Leaf Version, 17th + LMS Integrated MindTapV2.0 Contemporary Marketing, 1 term (6 months) Printed Access Card
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Chapter 14, Problem 4ALR
Summary Introduction

To discuss: Contrast and compare the two forms of channel conflict and the reason why this channel conflict is damaging to all parties.

Channel conflict is a divergence between goals and roles of marketing channel members, who must carry what work and for what awards.

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