Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
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Question
Chapter 1.4, Problem 1.4LO
Summary Introduction
To discuss: How organization create strong customer value and relationship through marketing
Introduction:
A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.
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Chapter 1 Solutions
Marketing - Standalone book
Ch. 1.1 - Prob. 1.1LOCh. 1.1 - Prob. 1.1LRCh. 1.1 - Prob. 1.2LRCh. 1.1 - Prob. 1.3LRCh. 1.2 - Prob. 1.2LOCh. 1.3 - Prob. 1.3LOCh. 1.4 - Prob. 1.4LOCh. 1.4 - Prob. 1.4LRCh. 1.4 - Prob. 1.5LRCh. 1.4 - Prob. 1.6LR
Ch. 1.5 - Prob. 1.5LOCh. 1.5 - Prob. 1.7LRCh. 1.5 - Prob. 1.8LRCh. 1 - Prob. 1AQBCh. 1 - Prob. 2AQBCh. 1 - Prob. 3AQBCh. 1 - Prob. 1AMKCh. 1 - Prob. 2AMKCh. 1 - Prob. 3AMKCh. 1 - Prob. 4AMKCh. 1 - Prob. 5AMKCh. 1 - Prob. 6AMKCh. 1 - Prob. 7AMKCh. 1 - Now to get you started on your marketing plan,...Ch. 1 - Prob. 2BYMPCh. 1 - Prob. 1VCCh. 1 - Prob. 2VCCh. 1 - Prob. 3VCCh. 1 - Prob. 4VCCh. 1 - Prob. 5VC
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- Discuss the role of marketing management in achieving organizational objectives.arrow_forwardExplain developing marketing strategies and plans, creating long term growth as marketing management tasks.arrow_forwardHow can organizations enhance their customer focus to improve customer satisfaction and loyalty?arrow_forward
- How would you present your argument that marketing has the most important role in an organization?arrow_forwardHow do marketing organizations ensure that their strategies are aligned with overall business goals?arrow_forwardOutline the implementation of the marketing mix as a means to increase customer value.arrow_forward
- How do organizations adapt their marketing mix strategies to penetrate new markets and expand their customer base?arrow_forwardEvaluate strategies and tactical approaches to the marketing mix in achieving overall business objectives.arrow_forwardExplain the relationship between customer value, customer satisfaction, and customer loyalty.arrow_forward
- examine how organisations can connect with customers in order to build long term relationships, value, satisfaction and loyalty.arrow_forwardMarketing can help operations by: Good job design Creating consistent demand from customers Making premium priced products Making low cost productsarrow_forwardHow can businesses build and maintain strong customer relationships to drive customer loyalty and long-term business growth?arrow_forward
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