Person HU is a winner of young world entrepreneur, whose success and words takes a high credibility. Person HU settled in Country U in the year 1994 in order to speak English and learn business. He initiated a cheese company. In the year 2005, Company KF closed its plant in few countries. Person HU is not experienced to run yogurt business. The company’s new product focused on 4P’s elements of the marketing mix actions: they are price, promotion, place, and product. The firm followed strategy for the each marketing mix. Characters in given case: Person HU Company KF To discuss: a) The person whom Person HU found as a target for his initial cup of yogurt. b) The primary marketing strategy using 4P’s

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Chapter 1, Problem 1VC

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Case summary:

Person HU is a winner of young world entrepreneur, whose success and words takes a high credibility. Person HU settled in Country U in the year 1994 in order to speak English and learn business. He initiated a cheese company. In the year 2005, Company KF closed its plant in few countries. Person HU is not experienced to run yogurt business. The company’s new product focused on 4P’s elements of the marketing mix actions: they are price, promotion, place, and product. The firm followed strategy for the each marketing mix.

Characters in given case:

Person HU

Company KF

To discuss: a) The person whom Person HU found as a target for his initial cup of yogurt. b) The primary marketing strategy using 4P’s

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