Marketing - Standalone book
Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
Question
Book Icon
Chapter 1.4, Problem 1.5LR
Summary Introduction

To discuss: The four elements of market mix.

Introduction:

An activity for communicating, delivering, innovating, and exchanging offerings, which fulfills the organization, customers, its society and its stakeholders at large is defined as marketing.

Blurred answer
Students have asked these similar questions
Discuss the importance of aligning a company's purpose with inbound principles. How does this alignment impact marketing strategies? Draft this section for your project client.
Please provide answer
What steps must a business take to implement a program of social responsibility? Provide an example of a business who has done so.
Knowledge Booster
Background pattern image
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Contemporary Marketing
    Marketing
    ISBN:9780357033777
    Author:Louis E. Boone, David L. Kurtz
    Publisher:Cengage Learning
    Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
    Text book image
    MKTG 12:STUDENT ED.-TEXT
    Marketing
    ISBN:9781337407595
    Author:Lamb
    Publisher:Cengage
Text book image
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Text book image
MKTG 12:STUDENT ED.-TEXT
Marketing
ISBN:9781337407595
Author:Lamb
Publisher:Cengage