Marketing - Standalone book
13th Edition
ISBN: 9781259573545
Author: Roger A. Kerin, Steven W. Hartley
Publisher: McGraw-Hill Education
expand_more
expand_more
format_list_bulleted
Concept explainers
Videos
Textbook Question
Chapter 1, Problem 1BYMP
Now to get you started on your marketing plan, list four or five possible topics and compare these with the criteria your instructor suggests and those shown above. Think hard, because your decision will be with you all term and may influence the quality of the resulting marketing plan you show to a prospective employer.
Expert Solution & Answer
Want to see the full answer?
Check out a sample textbook solution
Students have asked these similar questions
One of the key steps in the selling process is assessing customer needs. Needs assessments will help develop solutions and will help handling objections. For each of the following scenarios, provide questions you would ask your customer to probe for customer needs.
Product being Sold
Question 1
Question 2
Question 3
Purchasing a sleep number bed
Cost - $8.600
Purchasing a new vehicle.
Cost – $25,000
Purchasing a jacket
Cost - $45
Purchasing an Apple Watch Series 2
Cost- $399
Purchasing a pair of shoes
Cost - $85
Choose a product and explore its competitive advantage. Provide the following
What are the competitive advantages of your product?
How will you use informative promotion?
How will you use Persuasive promotion?
How will you use reminder information?
How are you going to use connection to promote your product?
What tools from the promotional mix will you use?
Finally provide a video link or a picture of a print ad for your product, keeping competitive advantage in mind.
Identifying Product Benefits Assignment 4.7
Provide an example of a product attribute
Provide an example of a product benefit
In your own words tell me what is the difference between a product attribute and product benefit.
Explore advertising appeals. Please provide an example of an advertisement that represents each appeal. Advertisement can be a commercial, print Ad picture, etc.
Refer to the figure below to assist you with advertising appeals and their goals towards a target market.
Profit
Health
Convenience
Environmental consciousness
Chapter 1 Solutions
Marketing - Standalone book
Ch. 1.1 - Prob. 1.1LOCh. 1.1 - Prob. 1.1LRCh. 1.1 - Prob. 1.2LRCh. 1.1 - Prob. 1.3LRCh. 1.2 - Prob. 1.2LOCh. 1.3 - Prob. 1.3LOCh. 1.4 - Prob. 1.4LOCh. 1.4 - Prob. 1.4LRCh. 1.4 - Prob. 1.5LRCh. 1.4 - Prob. 1.6LR
Ch. 1.5 - Prob. 1.5LOCh. 1.5 - Prob. 1.7LRCh. 1.5 - Prob. 1.8LRCh. 1 - Prob. 1AQBCh. 1 - Prob. 2AQBCh. 1 - Prob. 3AQBCh. 1 - Prob. 1AMKCh. 1 - Prob. 2AMKCh. 1 - Prob. 3AMKCh. 1 - Prob. 4AMKCh. 1 - Prob. 5AMKCh. 1 - Prob. 6AMKCh. 1 - Prob. 7AMKCh. 1 - Now to get you started on your marketing plan,...Ch. 1 - Prob. 2BYMPCh. 1 - Prob. 1VCCh. 1 - Prob. 2VCCh. 1 - Prob. 3VCCh. 1 - Prob. 4VCCh. 1 - Prob. 5VC
Knowledge Booster
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.Similar questions
- Description of variables: • Converted = 1 if they bought • Amount = how much they paid for the bag if they bought it • Margin = amount - $50 • Got search ad = 1 if the search ad was displayed as the user was searching for handbags on Google • Clicked on search ad = 1 if they clicked • Got email = 1 if they got an email with a 20% discount from the handbag seller ($100 instead of $125). Some users got both the search ad and email • Clicked on email = 1 if clicked (though it doesn't mean they converted) • Clicked ad & email = 1 if clicked on both the search ad and the email • Campaign = 1 if got any ad Some more data from the handbag seller: • The search ad CPT = $9 (cost per thousand impressions) • Email CPT = $12 (cost per thousand emails sent out) • The costs associated with each sold bag = $50 (the margin depends on the price customers pay)arrow_forwardThe success achieved by firms when they take their inventions to market is referred to as formation-ability. homologation. consultation. conversion-ability. liquidation.arrow_forwardYour portfolio project consisted of an international marketing plan developed during the previous weeks of the course. Assume you are in a marketing role for the company and you will need to present your critical findings to the board of directors. Select the three most important results from your portfolio project and record a video of yourself presenting these findings. Be creative and use effective communication skills.arrow_forward
- Marketing Communication Assignment 4.5 Identify AIDA and how it correlates with the promotional mix A I D A Provide a visual example of AIDA being used in advertising. ( you can provide an AD print or link to a commercial. In your own words define Push strategy and Pull strategy provide an example of both. Push Pull Definition: Definition: Example: Example:arrow_forwardProvide the following Describe the importance of retailing? What are examples of future developments in retail management? What is retail channel omnification? Provide an example of different types of retail operations, include the type of marketing that would work best with this type of retailer? Retailer Example Marketing Strategy Department Store (Example) Macys Product assortment Specialty Store Drugstore Supermarkets Convenience Store Discount Store NONSTORE RETAILER Example : Direct retailer Avon Direct marketing 1. 2.arrow_forwardA firm has developed a new roofing material that also produces electricity from sunlight. This material is very light and inexpensive. Besides roofing, it could also provide an inexpensive carport covering for open-air parking lots. The firm has hired me as a consultant for the successful national launch of this product. I am are required to present a report to the senior management describing when and where this product should be launched. Identify different segments of the market for launching this product. Recommend which segments of the product should be targeted first for maximum returns to the firm and support recommendation.arrow_forward
- Give some thought to your management information system (MIS), which you’ll need to gather, process, and present data about marketing, finance, operations, administration, and human resources for decision-making purposes. What kinds of databases will be most vital to your management of this startup firm? What limitations should you be aware of when planning your MIS? Write a few sentences summarizing your use of MIS in the new business.arrow_forwardFor each scenario provide quotes for the items that need to be ship, use two possible forms of transportation. You can use the following shipping companies to help you obtain a quote. UPS https://wwwapps.ups.com/ctc/request?loc=en_us FedEx https://www.fedex.com/ratefinder/home?link=4&cc=US&language=en Scenarios 1st option of transportation 2nd option of transportation 1. Twenty-four air compressors, each in a shipping crate 36" by 36" by 60", weighing 400 pounds each, to a customer 1,000 miles away. Choose a city relevant to your location. 2. Two crates of rare orchids, 12" by 24" by 48", each weighing 27 pounds, to a florist in New York City (if you are in the west) or Los Angeles (if you are in the east). The orchids can be without refrigeration for only twelve hours. 3. Two 12-ounce, 4" gears that are needed at a plant 300 miles away for a customer’s machine that has broken down and stopped an assembly line 4. 2 classic…arrow_forwardReview your marketing objectives and promotion ideas from Part 5. Where does social media fit into your business plan? For example, can you use it to attract visitors to your website or your retail location, get them involved, generate leads, or make sales? What about building awareness, engaging customers with your brand, and providing customer service? Write a paragraph or two about your plans for marketing via social media.arrow_forward
- f you plan to operate an e-business, will you use the business-to-business (B2B) model or the business-to-consumer (B2C) model? Do you have or can you arrange for the e-business resources to operate effectively? What are the financial implications? Write a paragraph or two about the e-business model you might use, and why. Be sure to note how this online business model affects your other decisions, such as decreasing your costs, having access to adequate informational resources, or expanding your distribution coverage.arrow_forwardThe Retailing Mix consist of the six P’s, these include the four P’s of the Marketing Mix (product, promotion, place and Price) plus presentation and personnel. The Combination of the six P’s, projects stores image and influences customer’s perception. For this assignment create a retailing mix for an organization of your choice. Identify your stores six p’s of the retailing mix. Be specific on your descriptions on how each P is represented by your store. For this assignment think about the customer perception as soon as they walk into your store. Use exhibit 14.2 to help you paln: Store Name Product Place Promotion Presentation Personnel Pricearrow_forwardSupply Chain For the following Identify the eight Key Business Processes of Supply Chain management and provide a specific task anyone in this process would be responsible for. Key Process / Task and Responsibilities 1. 2. 3. 4. 5. 6. 7. 8. How does Supply chain management affect the end customer? What are Marketing Channel Functions? Provide an example of a marketing channel? How does technology affect supply chain management?arrow_forward
arrow_back_ios
SEE MORE QUESTIONS
arrow_forward_ios
Recommended textbooks for you
MarketingMarketingISBN:9780357033791Author:Pride, William MPublisher:South Western Educational Publishing
Foundations of Business (MindTap Course List)MarketingISBN:9781337386920Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...MarketingISBN:9781285193946Author:William M. Pride, Robert J. Hughes, Jack R. KapoorPublisher:Cengage Learning
Contemporary MarketingMarketingISBN:9780357033777Author:Louis E. Boone, David L. KurtzPublisher:Cengage Learning
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing
Foundations of Business (MindTap Course List)
Marketing
ISBN:9781337386920
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Foundations of Business - Standalone book (MindTa...
Marketing
ISBN:9781285193946
Author:William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher:Cengage Learning
Contemporary Marketing
Marketing
ISBN:9780357033777
Author:Louis E. Boone, David L. Kurtz
Publisher:Cengage Learning
How to Create a Marketing Plan | Step-by-Step Guide; Author: Visme;https://www.youtube.com/watch?v=4ti_uK60nLk;License: Standard YouTube License, CC-BY
My Marketing Plan Process - 6 Steps to Marketing Any Business (Products or Services); Author: Neil Patel;https://www.youtube.com/watch?v=qn_Po40ZI2E;License: Standard YouTube License, CC-BY