Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
Marketing: An Introduction, Student Value Edition Plus MyMarketingLab with Pearson eText -- Access Card Package (13th Edition)
13th Edition
ISBN: 9780134421902
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 14, Problem 14.5DQ
Summary Introduction

To determine: Phishing and the way it affects the internet marketing.

Introduction:

Marketing is the process where the aim goal is to satisfy the customers’ needs and wants. This is the management concept where the goods and services are exchanged from one end to the customers end.

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