Many organizations understand the importance of telemarketing in the time of rising sales costs. While the average cost of sales from business to business is $600, the cost of telemarketing can be $20 to $30. Also, the telemarketers make 20 to 33 decisions per day. This is because there has been an increase in the growth of business to business marketers; telemarketing has become more effective. Introduction: A return on investment is one that the company is expecting from the investment made on the project. Return on sales is one that the company is expecting from its sales. An advertisement is an announcement made to capture the attention of people to attract them to buy the goods. Advertisements are published through print and digital media such as magazines, newspapers, television, online, and so on. To determine: The return on investment and return on sales for Company A and Company B, and the performance of the best company.

Question

Want to see the full answer?

Answer 1

Question

Chapter 14, Problem 14.13MA

Summary Introduction

Case summary:

Many organizations understand the importance of telemarketing in the time of rising sales costs. While the average cost of sales from business to business is $600, the cost of telemarketing can be $20 to $30. Also, the telemarketers make 20 to 33 decisions per day. This is because there has been an increase in the growth of business to business marketers; telemarketing has become more effective.

Introduction:

A return on investment is one that the company is expecting from the investment made on the project.

Return on sales is one that the company is expecting from its sales. An advertisement is an announcement made to capture the attention of people to attract them to buy the goods. Advertisements are published through print and digital media such as magazines, newspapers, television, online, and so on.

To determine: The return on investment and return on sales for Company A and Company B, and the performance of the best company.

Expert Solution & Answer

Want to see the full answer?

Check out a sample textbook solution

See solution

Students have asked these similar questions

Company: HOME DEPOT Company Name, Mission Statement, and Key Leaders -Provide the name of the company your researching, the company mission statement and the names and backgrounds of the key leaders. -Include a 2-3 paragraph response detailing your thoughts on the mission statement and the key leaders. Company History and Timeline -Design a timeline detailing the company’s history, including any relevant information on founders, major acquisitions, setbacks, and changes in company image or branding. -Include a 2-3 paragraph response detailing your thoughts on the company timeline. History of Ethical Decision Making and Social Responsibility -Research the company’s history of ethical decision making and social responsibility. What have they done to put themselves into good standing with the public and to give back to their community? -Include a 2-3 paragraph response detailing your thoughts on the company’s history of ethical decision making and social responsibility.…

What is a potential social causes, issues, or nonprofits for Apple Inc. to adopt. Choose three to four possible (social causes) and evaluate whether the alternatives fit with Apple Inc. mission, vision, and ethical framework, as well as any existing social responsibility efforts. Will selecting this cause support the responsibility owed to Apple Inc. stockholders and stakeholders? What are the chosen top three potential social causes for Apple Inc and why the selected social cause or issue is a good match with Apple Inc. for creating a corporate social responsibility (CS) campaign. How each of top three social causes do or do not meet Apples Inc. mission, vision, and ethical framework, as well as, any on-going social responsibility efforts. Why would the social cause chosen is a good fit with Apple Inc. Assess how Stockholder Theory and Stakeholder Theory impacted the final selection

Which of the following statements is true of online retailing? Question 2Select one: a. All the people visiting a typical website convert into paying customers. b. Online retailers cannot provide efficient customer service like their on-ground counterparts. c. There is a lack of security on the Web. d. Online retailing will attract less customers than on-ground retailing.