EBK MARKETING
EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
bartleby

Concept explainers

Question
Book Icon
Chapter 14, Problem 12QA
Summary Introduction

To explain: The meaning of lobbying and media relations and the importance of media relations.

Introduction: Public relation refers to communicating with the public of the organization which includes shareholders, customers and other stakeholders to make good relations.

Blurred answer
Students have asked these similar questions
Explain how companies use PR to communicate with their publics?
Explain the role of the public relations practitioner in contemporary times. Give suitable PR answers .
How objectives work in a marketing communications campaign and why it’s important to be clear about what the campaign is to achieve?
Knowledge Booster
Background pattern image
Marketing
Learn more about
Need a deep-dive on the concept behind this application? Look no further. Learn more about this topic, marketing and related others by exploring similar questions and additional content below.
Similar questions
SEE MORE QUESTIONS
Recommended textbooks for you
  • Text book image
    Marketing
    Marketing
    ISBN:9780357033791
    Author:Pride, William M
    Publisher:South Western Educational Publishing
Text book image
Marketing
Marketing
ISBN:9780357033791
Author:Pride, William M
Publisher:South Western Educational Publishing