EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Chapter 14, Problem 11QA
Summary Introduction
To explain: The purpose of public relations. Difference between advertising and public relations. Some of the traditional activities that are a part of PR (Public Relations).
Introduction: Public relation refers to communicating with the public of the organization which includes shareholders, customers and other stakeholders to make good relations.
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