EBK MARKETING
10th Edition
ISBN: 9780135209783
Author: Stuart
Publisher: YUZU
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Question
Chapter 14, Problem 8QA
Summary Introduction
Interpretation:The role of personal selling in
Concept Introduction:Personal selling is a face to face communication with the customer or potential buyer of a product.
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Digital advertising is all those paid dissemination, promotion, and communication techniques of a company or brand that are launched in the digital environment. The Internet makes different types of channels and platforms available to us that help us reach our potential audience.
Digital advertising is a tool for promoting and disseminating goods and services through the Internet. Digital advertising is part of the digital marketing strategies, which are a large part of the total strategies made for virtual media. There are different digital advertising types:
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