Foundations of Business (Standalone Book) (MindTap Course List)
Foundations of Business (Standalone Book) (MindTap Course List)
5th Edition
ISBN: 9781305511064
Author: William M. Pride, Robert J. Hughes, Jack R. Kapoor
Publisher: Cengage Learning
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Chapter 13.6, Problem 2CC
Summary Introduction

To determine: The reasons on integrated marketing communications being increasingly accepted.

Introduction: Incorporated marketing communications include organizing the different promotional components and other marketing activities that speak with the company's consumers.

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