MARKETING:REAL PEOPLE,REAL CHOICES
MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 13, Problem 4QA
Summary Introduction

To determine:The steps in promotion planning.

Introduction:

Promotion Planning: It is done to make sure that right message is delivered to right customer at the right time. It is a valuable marketing tool to launch new product or service for the customer. In order to make the customer aware about the product or service it has to go through various steps as discussed below:

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