MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 13, Problem 34C
Summary Introduction
To determine: Brands or organizations that used to besingle genderorganization have expanded to offer products or services to both genders to grow and expand their market size.
Case summary: BSA- a non-profit organization that was founded in 1910 to teach and develop boys to become a better man. Therefore, in 2017, they decided to admit girls into all their programs because they claimed that they received a lot of parent’s requests to admit their daughters into the organization. Because of their decision of admitting girls to their programs, they discovered a very close new competitor, i.e., the 117 years old GSA. Such a step of BSA could make an impact on the attitudes and priorities among U.S. parents and boys and girls. The future will tell that such a step has helped them achieve their goals or not and the impact of the change on GSA.
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Adapted from: (Case 18. Nando’s International: Taking chicken to the world. Re-printed with the kind permission of De WitsBusiness School. http://cws.cengage.co.uk/hoffman/students/cases16-18/case_18.pdf)Q1. Assess the reasons behind Nando’s struggles to establish profitable operations in foreign markets such as Australia, theUK, and Canada. Additionally, propose two alternative market entry strategies that could have been more effective in theseregions, and justify your recommendations.
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MARKETING:REAL PEOPLE,REAL CHOICES
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