MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 13, Problem 9QA
Summary Introduction
To define: The term Consumer-Generated Advertising (CGA) and its advantages, crowdsourcing and its usage in advertising, and native advertising
Introduction:Consumer-Generated Advertisingis the brand content created by the users of that brand. It is also called as User-Generated Content (UGC).
Crowdsourcing is engaging a large group of people or crowd having a common understanding or goal so that the crowd could collectively contribute with ideas, time, expertise, or funds for a project or a cause.
Native advertising is a kind of advertising in which paid ads are used which are aligned with the looks, feel, style, and the function of the format of the media used.
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Ethical decision making includes several influential factors, Except
Question 15Answer
a.
Extent of problems
b.
Probability of Harm
c.
Social consensus
d.
All of the above
e.
Top management actions
_____ is the strategy of increasing sales by introducing new products into new markets.
Question 10Answer
a.
Product penetration
b.
Market penetration
c.
Product development
d.
Product development
Go to the following link: Forbes TOP companies with the Best CSR reputations.
https://www.forbes.com/sites/vickyvalet/2018/10/11/the-worlds-most-reputable-companies-for-corporate-responsibility-2018/#480e6d813371
Be prepare to share your findings in class. Please write your answers in complete sentences.
Choose an organization with best CSR
Visit the organizations website and copy link to their website below
Does the company have a societal marketing orientation, or is it a company that is known solely for their corporate giving? Explain.
How is this company practicing CSR? Provide examples
Discuss how customers would know this company is a socially responsible company by looking at their website. Please provide examples of your findings below.
Chapter 13 Solutions
MARKETING:REAL PEOPLE,REAL CHOICES
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