MARKETING:REAL PEOPLE,REAL CHOICES
10th Edition
ISBN: 9780135199893
Author: Solomon
Publisher: RENT PEARS
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Chapter 13, Problem 14QA
Summary Introduction
To determine: The ways in which marketers pretest and posttest their ads.
Introduction:
Pretesting: The other name of pretesting is copy testing which is being done before launching the advertisements in the market. It is a specialized field in the
Post testing: It is being done to know to what extent the ad fulfilled the goals of the advertisement. It is being done after launching the advertisement in the market to record the feedbacks of customers.
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MARKETING:REAL PEOPLE,REAL CHOICES
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