Global strategy has five important levers these levers shows how the global or local company is in the marketplace. The five global strategy levers are Market participation deals in choice of country to operate in and the activities to be performed. Products/services denote the offers of different or same products or services in different countries. Supply chain management denotes the location of the operational activities which creates the supply chain. Marketing deals with the extent to which the business uses the same marketing mix. Competitive moves denote the competitive moves in company on various ranges. Characters in the case: Person GY Person TH To discuss: The reason for considering the four strategy levers more important than the supply chain management as least by F Company. Introduction: The framework formed by Person G and Person T is knows as total global strategy. This strategy includes five dimensions. They are as follows: Market participation Products/services Supply chain management Marketing Competitive moves

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Chapter 13, Problem 3CDQ

Summary Introduction

Case summary:

Global strategy has five important levers these levers shows how the global or local company is in the marketplace. The five global strategy levers are

Market participation deals in choice of country to operate in and the activities to be performed.

Products/services denote the offers of different or same products or services in different countries.

Supply chain management denotes the location of the operational activities which creates the supply chain.

Marketing deals with the extent to which the business uses the same marketing mix.

Competitive moves denote the competitive moves in company on various ranges.

Characters in the case:

Person GY

Person TH

To discuss: The reason for considering the four strategy levers more important than the supply chain management as least by F Company.

Introduction:

The framework formed by Person G and Person T is knows as total global strategy. This strategy includes five dimensions. They are as follows:

Market participation

Products/services

Supply chain management

Marketing

Competitive moves

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