International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 13, Problem 5CTD
Summary Introduction
To Discuss: The main organizational issues that is likely to be associated with application of transnational strategy.
Introduction: Transnational strategy exploits the new compactness of the world, by enabling brands and organizations to extend their worldwide impression in the selling of their products and enterprises, while considering social and societal contrasts that shape shoppers in their local condition.
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International Business: Competing in the Global Marketplace
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