International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Chapter 13, Problem 3CTD
Summary Introduction
To Discuss: The kind of industries in which localization strategy is effective and whether global standardization strategy is effective.
Introduction: A localization strategy is a one of a kind market approach an organization takes to address buying propensities, client practices and in general social contrasts in every nation it works in.
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