
International Business: Competing in the Global Marketplace
11th Edition
ISBN: 9781259578113
Author: Charles W. L. Hill Dr, G. Tomas M. Hult
Publisher: McGraw-Hill Education
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Question
Chapter 13, Problem 5CDQ
Summary Introduction
Case summary:
Global strategy has five important levers these levers shows how the global or local company is in the marketplace. The five global strategy levers are
- Market participation deals in choice of country to operate in and the activities to be performed.
- Products/services denote the offers of different or same products or services in different countries.
- Supply chain management denotes the location of the operational activities which creates the supply chain.
- Marketing deals with the extent to which the business uses the same marketing mix.
- Competitive moves denote the competitive moves in company on various ranges.
Characters in the case:
- Person GY
- Person TH
To discuss: The company to be chosen from the given 10 companies by Person X with reasons.
Introduction:
The framework formed by Person G and Person T is knows as total global strategy. This strategy includes five dimensions. They are as follows:
- Market participation
- Products/services
- Supply chain management
- Marketing
- Competitive moves
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International Business: Competing in the Global Marketplace
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