Chapter 13, Problem 4CDQ

Summary Introduction

Case summary:

Global strategy has five important levers these levers shows how the global or local company is in the marketplace. The five global strategy levers are

• Market participation deals in choice of country to operate in and the activities to be performed.
• Products/services denote the offers of different or same products or services in different countries.
• Supply chain management denotes the location of the operational activities which creates the supply chain.
• Marketing deals with the extent to which the business uses the same marketing mix.
• Competitive moves denote the competitive moves in company on various ranges.

Characters in the case:

• Person GY
• Person TH

To discuss: The reason for considering the competitive moves as least for M Company.

Introduction:

The framework formed by Person G and Person T is knows as total global strategy. This strategy includes five dimensions. They are as follows:

• Market participation
• Products/services
• Supply chain management
• Marketing
• Competitive moves