Marketing: An Introduction (13th Edition)
Marketing: An Introduction (13th Edition)
13th Edition
ISBN: 9780134149530
Author: Gary Armstrong, Philip Kotler
Publisher: PEARSON
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Chapter 13, Problem 1BLC
Summary Introduction

To discuss: A report on how a salesperson firm designs its recruits, sales force, compensates, trains, supervisors, and assess the salesperson.

Introduction:

A product can be defined as a thing that could be provided in the market for acquisition, attention, consumption, or for utilization, which may satisfy a need or a want.

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Your company’s national sales manager has mandated that each salesperson must undergo training upon initially being hired and retraining every two years after that. You are very skeptical about training being of much value for seasoned salespeople who are performing well, and it’s frustrating and costly in terms of lost sales to pull them out of their territories for centralized training. Therefore, you’ve decided to do all the training of your experienced salespeople online via e-learning on your company’s intranet, so your salespeople can complete the programs on their own time after their normal working hours. You’ve heard that it’s best for the salespeople to interact with and learn from each other in their training, so you’ve encouraged the salespeople to contact each other to share perspectives. With the training budget money saved, you hold a party for all the salespeople who complete the e-learning on time and give special awards to those who score highest. In the first…
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